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I hope your week is off to a great start. I just returned from a 4-day continuing education course from the Postural Restoration Institute called Advanced Integration. As the only athletic development specialist in a room of 55 physical therapists and athletic trainers, it was a great learning experience to pick up more assessment and corrective strategies to help athletes prevent injuries before they occur. Train with Endeavor for $89 One of the things I’ve been slow to learn over the last few years is that the majority of people looking for training information don’t know the difference between good and bad. In other words, they haven’t yet been educated on what a comprehensive training program involves AND why it’s absolutely essential that they take that approach. If you’ve been reading these newsletters for the last few years, you’re likely ahead of the curve in this regard. Ultimately, a lack of understanding is what leads motivated, well-intentioned athletes to train using JUST a “speed and agility”, “vertical jump” or “ACL injury prevention” program. The thought process is understandable; “I want to improve my speed and agility, so I will follow a speed and agility program. “ Or “I want to prevent ACL injuries, so I’ll follow an ACL injury prevention program.” The message I’ve been trying to spread is that a QUALITY program will be all of those things, and infinitely more. The truth is that these programs MAY lead to short-term improvements in performance, which, in addition to their marketing, is why they sell. From a broader perspective, however, these programs miss the big picture of long-term athletic development. As I’ve mentioned previously (Soft-Tissue Stress Overflow Theory), QUANTITY of movement is often prioritized over QUALITY of movement. With untrained athletes ANY type of training will lead to short-term improvements, but a lack of focus on proper movement patterns and complimentary training qualities will be to the athlete’s detriment. Many fail to make the connection between poor movement patterns and future injury because the consequence is somewhat removed from the cause, both in terms of time and sometimes in terms of injury location. As an example of both, poor strength and dynamic control of the muscles on the outside of your hip can cause the knees to collapse in during all ground-based movements (walking, running, jumping, cutting, etc.). In a short-term sense, this could be the underlying mechanism of an ACL tear or ankle sprain. In a more long-term sense, this could be the underlying mechanism of plantar fasciitis or a hamstring strain. These athletes may run and jump for months; they may even get faster and seemingly more explosive, but they’ve inevitably set themselves up for failure, which is unfortunate. The differences in both short- and long-term outcomes between following a generic “speed and agility program”, and following a quality training program, that starts with a comprehensive health history questionnaire and movement assessment, and progresses with an individualized program and focused coaching, can be incredible. But I don’t want you to take my word for it. For a limited time, Endeavor is offering all new members a 30-day trial for only $89! The trial will include:
Upon the conclusion of the trial, you can continue on with a seasonal training package, or simply go a different direction. No obligations. If you’re like the hundreds of athletes and clients we’ve worked with in the past, once you experience the results you can achieve through a high quality training program for yourself, you’ll never want to leave!
Call our front desk at (856) 269-4148 to get your 30-day trial started today! To your success,
Kevin Neeld, MS, CSCS, USAW
P.S. While the 30-day trial only applies to new members, remember that ALL of you are eligible to save $100 off one of our seasonal training packages if you sign up before December 25th!
P.S.2. Don't forget, if you want to pick up some UCAN, you can save 10% by purchasing through this site that we set up for our Endeavor clients: Generation UCAN P.S.3. Please forward this to your friends, family, and teammates that you think will benefit from the information. If they're interested, they can sign up for our weekly newsletter here: Endeavor Sports Performance Newsletter
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